The FSBO KILLER CALL is pretty special.  You have to start right so you can finish right.  Other Real Estate Coaches or trainers want you to qualify the listing prospect, and only go on the appointment if they answer 4 out of 5 questions the right way.  I don't do it that way.  I go see anybody who will see me.  I have had several who said, "I AM NOT GONNA LIST BUT YOU CAN COME OUT TO SEE THE HOUSE" I have listed them!  If not that day, then they usually call me to list within a few days or weeks.  It is deceptively simple.  I use fancy sales techniques like AIDA (Attention, Interest, Desire, Action) and things like MOMENTUM, Rapport Building, Affirmation, Alternate Choices, Appealing to Self Interest, Pain and Pleasure, Minimizing Objections, Deflecting, ReFraming, and more, to break down sales resistance, all in only a couple minutes. But it does not work unless you believe and act from 2 things.  FIRST - you have to believe in your heart that you can help these people sell for more than they will get selling on their own.  SECOND you have to REALLY CARE that they have the chance to sell for more.  Somebody once said, "Nobody cares how much you know until they know how much you care."  This EMPATHY building is key.  You must call to HELP them.You cannot call to huste them or you will need a different script and approach.         You get the script by autoresponder from the GET SCRIPT PAGE of this web site, but first, please read the rest of the pages on the site.  The script won't work unless you understand the secrets behind it, and what to do once you get in the door. I Recently called 12 FSBO prospects on Tuesday, set 6 appointments (two a day starting on Thursday) and took 4 listings, by Saturday. I had never met nor spoken to any of these people until Tuesday.  You can do the same!   My success comes from using a simple concept woven into a complete system.  I believe this system can be taught to other agents.  You can learn it for yourself, list 12 or more FSBO's and put your real estate business in high gear. THE FSBO KILLER KEY TO SUCCESS:  I believe the following, from the bottom of my heart.  As a Realtor, I can help people sell their homes for more money, putting more money in their pocket at closing, than if they sold by themselves.  This knowledge is proven by statistical research.  (NAR report, and USA Today Article).  The reason for this is the power of branding, marketing, and focused human effort.   There is a terrific power in the RE/MAX name as much as anything else.  People pay more for branded goods than for no-name goods.  Further, the focused effort of 1000 or more experienced Realtors (how many in your city?) , each of whom will have THOU$ANDS of reasons to sell the house, has got to produce more results than the focused efforts of the inexperienced home-owner.  This is good logic.  But FSBO's are guaranteed to want more money from the sale of their house than it is reasonable to want.  This is a perfect setup for your branding presentation.  If you believe that you bring value to them, then you can profit from this program.  It's all in how you tell this story.  You too can take several listings per week from FSBO prospects.  BUT WAIT, THERE IS MORE!  My FSBO Drop Off Brochure, done in MS Publisher, is on the download page - FREE of charge!  There is even a FREE MP3 Recording of a LIVE COACHING CALL available on this web site.  You can download a recording of a private, live coaching call with a coaching client. Save it to your MP3 Player or iPod and listen at your convenience!.     Why do I give these away?   Other RE/MAX Agents and Free Real Estate Coaching Programs like Howard Britton's Star Power program helped me get started, and I don't mind returning the favor.  The script is FREE, AND IT WILL GET YOU IN THE DOOR.  But then what?  How will you get permission to list?  How will you get agreement that FSBO myths just don't stack up against reality?  How will you get the listing and all the buyer calls that placing another sign could bring you?   You may need more to make it all work!  See the APPOINTMENT PAGE on menu at left to learn how to get full seller permission to give a 30 minute to 60 minute presentation.  More practice runs, more calls, more "learning curve" appointments...  If you don't know what you are doing with these visits to FSBO homes, then "fake it until you make it", and you will learn something useful every time!  Yes, you can also see other FSBO web sites to polish your skills - and some are very helpful...  but don't fall for the ones that teach you to offer free staging, free photos, free selling tips, free docs, in order to "eventually get the listing".  These plans take WAY TOO MANY HOURS per listing landed - IMHO.  Realtors who want more than a call script can find lots of materials for working FSBO's online.  Some people can 'self teach via the printed word'.  This web site is for you!   On the other hand, some do better with a live coach, customized literature, and more concrete examples.  If that is you, and you want more info, a faster start, a live coach, or you want to get your own complete sample FSBO listing kit and coaching materials or a coaching call, visit my other site at www.Fsbo-List.com